In our society today, does a reasonable person exist? Do we
as consumers actually make decisions on our own? Most big companies will have
us think that we do while we actually don’t. Being fatigued from working hard
to earn money to buy stuff, we don’t always take time to make decisions about
what we’re buying or what we need versus want. We are used to and familiar with
this system of buy fast, buy often, and buy bigger that we never take the time
to really make a decision that will be most impactful and important to us. When
was the last time you read all the ingredients of different brands of canned
spaghetti sauce or cereal to choose the best one? Becoming more mindful of our
choices will result in choices that we feel better about making. This can result
in a trickle down effect that will affect other behaviors becoming more
sustainable and important after seeing the benefits to the self and
environment.
But how do you to get people to turn against years of over
consumption and societal norms of luxury to live a simplifier life? The
Reasonable Person Model gives us a good base to start with examining our
behavior and how to go about changing it. The components -model building, being
effective, and meaningful action- can help usher in this new change in behavior
in a way that is not forced but can happen in a more comfortable way. In order
to become more mindful of decisions being made, new mental models must be made
to adjust the way we think and the way we go about doing things in a more
sustainable manner. These will go against our norms and heuristics we have
already developed but with practice and reinforcement can be changed to reflect
more sustainable, mindful ones. Our new models will not work as fast the old
ones because we will be taking more time to evaluate the option that will give
us the best reward. With a high satisfaction and competency with the choices we
make, we will see how effective we are being and will want to continue more of
these behaviors.
The last part of the RPM, meaningful action, helps to tackle
this problem by showing people that living a more sustainable life should be
meaningful to them as it makes them feel better and is positive for the
environment. Meaningful action also means participation within a community and
its effects on that. Community will become vital in the resource descent, as
people will rely on others for goods, social needs, ideas, and information.
One’s actions will not only be meaningful to self and family, but also
community where there is interdependence upon one another. By implementing
these concepts in a plan for reduced consumptions and more sustainable living,
people will be able to flourish and adapt to changes better. This will be a
better way of life that people won’t need to be forced into but instead will
look forward to the challenges that will be present in the future. With the
inevitable need to lead a simpler, sustainable life, it is important that we
try to get people to change their behaviors now so they will become more
acclimated to these changes.

